Updated: Jan 28

Gone are the days of having to hire a filming crew to shoot coaching content for your business. With top quality phone and camera technology in the palm of our hands, most of us can shoot innovative/high end footage ourselves. However, many people do not know how to use this technology and end up creating low quality videos. Having spent a vast number of hours creating video content, I have experienced a number of ways with which anyone can create professional level video footage. This is even more important if you are using coaching videos within your coaching business. If the quality of your videos is poor, then it will be harder to charge a higher ticket price or offer a professional looking service.

Here are a few basic pointers when shooting video for your coaching business:

  1. If using your camera phone, use the back camera for better quality footage. Always shoot in landscape mode (horizontally instead of vertical) to avoid having black voids either side of your video.

  2. Plan your shoot. Rather than spreading your video shooting time over days or weeks, try and clear a big block of time to shoot a lot of footage that can be used over a couple of months rather than a couple of weeks. Plan all the footage you need to shoot before hand to make sure you do not miss any coaching or exercises.

  3. Have good lighting. Box lights can be bought cheaply if you are struggling for decent quality light in your location of choice. If you are shooting a talking head or workout video, make sure the light is in front of you rather than coming from behind you. I have seen many workout videos with daylight coming from behind them. This leaves the footage looking dark and mediocre quality.

  4. Keep your background simple. Too much clutter can take the attention away from you.

  5. Audio can be 50% of your video. To achieve high-quality audio, use a boom mic or a lapel mic. The built-in microphone on your camera is only for reference audio. However, if you are adding the audio after, you can use a normal mic to record your voiceover later.

  6. If shooting a talking head video, have the camera set slightly higher (looking down slightly) at you. If the camera angle is slightly looking upwards on a talking head video, the view can be quite unflattering.

If you take the above pointers on board, you will be going in the right direction when it comes to shooting your coaching videos. You do not need a huge budget when it comes to shooting video, but it can work wonders in creating top level video footage.

At FIT EDIT, we edit videos for coaches, gyms, studios, projects, and fitness events. We help health and fitness businesses develop promotional, workout, talking head, and online coaching package videos.

If you would like to find out how FIT EDIT can improve the quality of your video footage to help take your business to the next level, please visit:

Contact Details:


Phone: 07919350290

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